Collaboration is, apparently, “the new hot thing” in Innovation nowadays. Not that it’s all that new – but it certainly is hot. More than a passing trend, it’s surely just a concept whose time has finally come after years of flirting with the edges of corporate credibility.
Now, the drive toward a socialized business structure is firmly on course thanks to the penetration of Web2.0 technologies not just through business, but through our personal lives too – the net effect being a gradual cultural change towards accepting a universe where the exchange of information and knowledge in a seamless, timeless, and social manner is quickly becoming “the way it is”.
Companies have, this time, been quick to jump on board as visible value is finally being derived from social collaborative initiatives – and corporate innovation processes have been at the forefront of those driving that value. As a result, collaboration practices are now considered “de rigeur” for any innovation program looking to be taken seriously by corporate executives and shareholders alike.
But is it being “all it can be?” – to paraphrase the old US Army slogan?
That’s the general theme of this week’s #INNOCHAT (Thurs, 28 January at 12PM EST) – when it tackles the second part of a massive 2-part discussion on “Collaborative Innovation” with #smchat (Weds 1PM EST) which I’ve been asked to moderate.
On the Wednesday, we’ll have discussed the social aspects of collaborative innovation with #smchat. As expert consultants and practitioners in Innovation, #INNOCHAT team participants are, however, the better placed to delve into the process side of the Collaborative Innovation discussion.
You see, whilst collaboration may well be the “new hot thing”, but in most companies, its use is still very limited – even within innovation functions – where it can be most commonly found on either “end” of the innovation process. So we’ll be exploring and uncovering the how, where, and why collaboration can be used at each stage of a high level idealized innovation process, namely:
1) Discovering and Framing the Problem
2) Collecting Ideas and Solutions
3) Building ideas into mature concepts
4) Developing the new product
5) Marketing/Selling/Executing and expanding a new Product/Process/Concept
At each stage of the process, I’ll be asking participants to discuss how they’ve seen collaboration work at each stage – what are the business models for its use? What are the pitfalls to watch out for? What are the noteworthy solutions and companies out there? And most importantly – what are the new rules for success in this new collaborative innovation world?
Have more questions / issues you’d like to see addressed? Add them below in the comments section and I’ll add them to the agenda!
As with #smchat’s conversation, there’s a LOT to cover in the 90 minutes allocated to this discussion, and the conversation is typically fast and furious in order to get through as much as possible.
However, if you’re unable to take part in the synchronized chat, please take advantage of the various tools available to download a transcript (I use the built in service on (http://www.wthashtag.com/innochat usually) and then continue on the conversation with the other participants throughout the week!