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	<title>Comments on: “Follow Me to Profit” or…Business Strategies for a Twittering World</title>
	<atom:link href="http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/feed/" rel="self" type="application/rss+xml" />
	<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/</link>
	<description>Ideas and Best Practices on Innovation, Collaboration, and Social Media</description>
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		<title>By: Adesso</title>
		<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/#comment-161</link>
		<dc:creator><![CDATA[Adesso]]></dc:creator>
		<pubDate>Thu, 03 Sep 2009 07:13:39 +0000</pubDate>
		<guid isPermaLink="false">http://completeinnovator.com/?p=432#comment-161</guid>
		<description><![CDATA[Thank you for the article Boris. It was Tweeterific!

I&#039;d like to focus on a couple of points you made:

1. Provide value to your community - This is key. If you want to be successful on Twitter you have to work at it and deliver value more often than not. Too many people on Twitter are busy running around trying to follow people in hopes that they will follow them back, and adding no real value. The extremely popular &quot;I&#039;ll follow you if you follow me&quot; follower building strategy is one that I wish would go away to die.

2. Getting subscribers to pay attention - What is the point of having lots of followers if they don&#039;t see your tweets or care about them. To get people to pay attention, you have to build your reputation for delivering value and you have to try to tweet when your followers are on Twitter so that they see your Tweets (no small feat finding those times).

What is my Twitter Strategy?

Well, I have chosen to avoid the &quot;I&#039;ll follow you if you follow me&quot; path because I would rather have 1,000 followers that actually listen to what I have to say because I deliver something of value than 10,000 followers who ignore me and only follow me because I follow them. I would argue that delivering value is the only sustainable strategy - and for me it works because I like to share information and help organizations and individuals improve themselves.

I would love to hear what other strategies people are following.

Braden (@innovate on Twitter)
http://twitter.com/innovate;...]]></description>
		<content:encoded><![CDATA[<p>Thank you for the article Boris. It was Tweeterific!</p>
<p>I&#39;d like to focus on a couple of points you made:</p>
<p>1. Provide value to your community &#8211; This is key. If you want to be successful on Twitter you have to work at it and deliver value more often than not. Too many people on Twitter are busy running around trying to follow people in hopes that they will follow them back, and adding no real value. The extremely popular &quot;I&#39;ll follow you if you follow me&quot; follower building strategy is one that I wish would go away to die.</p>
<p>2. Getting subscribers to pay attention &#8211; What is the point of having lots of followers if they don&#39;t see your tweets or care about them. To get people to pay attention, you have to build your reputation for delivering value and you have to try to tweet when your followers are on Twitter so that they see your Tweets (no small feat finding those times).</p>
<p>What is my Twitter Strategy?</p>
<p>Well, I have chosen to avoid the &quot;I&#39;ll follow you if you follow me&quot; path because I would rather have 1,000 followers that actually listen to what I have to say because I deliver something of value than 10,000 followers who ignore me and only follow me because I follow them. I would argue that delivering value is the only sustainable strategy &#8211; and for me it works because I like to share information and help organizations and individuals improve themselves.</p>
<p>I would love to hear what other strategies people are following.</p>
<p>Braden (@innovate on Twitter)<br />
<a href="http://twitter.com/innovate;.." rel="nofollow">http://twitter.com/innovate;..</a>.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Business News &#187; Blog Archive &#187; “Follow Me to Profit” or…Business Strategies for a Twittering &#8230;</title>
		<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/#comment-138</link>
		<dc:creator><![CDATA[Business News &#187; Blog Archive &#187; “Follow Me to Profit” or…Business Strategies for a Twittering &#8230;]]></dc:creator>
		<pubDate>Tue, 16 Jun 2009 14:03:27 +0000</pubDate>
		<guid isPermaLink="false">http://completeinnovator.com/?p=432#comment-138</guid>
		<description><![CDATA[[...] Read the rest of this great post here [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Read the rest of this great post here [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Turrell</title>
		<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/#comment-113</link>
		<dc:creator><![CDATA[Mark Turrell]]></dc:creator>
		<pubDate>Fri, 29 May 2009 18:01:06 +0000</pubDate>
		<guid isPermaLink="false">http://completeinnovator.com/?p=432#comment-113</guid>
		<description><![CDATA[Great post - very thought provoking, and actionable. Many thanks for sharing - will RT when not using the Iphone ;) thanks, Mark]]></description>
		<content:encoded><![CDATA[<p>Great post &#8211; very thought provoking, and actionable. Many thanks for sharing &#8211; will RT when not using the Iphone <img src='http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  thanks, Mark</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Gavin</title>
		<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/#comment-112</link>
		<dc:creator><![CDATA[Gavin]]></dc:creator>
		<pubDate>Fri, 29 May 2009 17:35:42 +0000</pubDate>
		<guid isPermaLink="false">http://completeinnovator.com/?p=432#comment-112</guid>
		<description><![CDATA[Really helpful in helping people understand the bigger picture with Twitter]]></description>
		<content:encoded><![CDATA[<p>Really helpful in helping people understand the bigger picture with Twitter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: George Levy</title>
		<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/#comment-111</link>
		<dc:creator><![CDATA[George Levy]]></dc:creator>
		<pubDate>Fri, 29 May 2009 17:28:16 +0000</pubDate>
		<guid isPermaLink="false">http://completeinnovator.com/?p=432#comment-111</guid>
		<description><![CDATA[Great post. Been trying to compile as much info as I can from varied sources and you pieced a lot of different angles into one coherent strategic approach. Excellent job and I hope you don&#039;t mind me RT&#039;ing it out. Tx!]]></description>
		<content:encoded><![CDATA[<p>Great post. Been trying to compile as much info as I can from varied sources and you pieced a lot of different angles into one coherent strategic approach. Excellent job and I hope you don&#8217;t mind me RT&#8217;ing it out. Tx!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Renee Hopkins Callahan</title>
		<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/#comment-110</link>
		<dc:creator><![CDATA[Renee Hopkins Callahan]]></dc:creator>
		<pubDate>Fri, 29 May 2009 17:28:09 +0000</pubDate>
		<guid isPermaLink="false">http://completeinnovator.com/?p=432#comment-110</guid>
		<description><![CDATA[Boris, 

Great post! When executing the &quot;push&quot; strategy I really try to focus on creating a mix of types of tweets I&#039;m putting out on Twitter. I don&#039;t always make it. I do like the value of retweeting and I do a lot of that. Also, I have been finding that following &quot;chats&quot; and conference coverage is really enhancing my experience, making it easier to connect with people who have something valuable to share that I need to hear.

Renee]]></description>
		<content:encoded><![CDATA[<p>Boris, </p>
<p>Great post! When executing the &#8220;push&#8221; strategy I really try to focus on creating a mix of types of tweets I&#8217;m putting out on Twitter. I don&#8217;t always make it. I do like the value of retweeting and I do a lot of that. Also, I have been finding that following &#8220;chats&#8221; and conference coverage is really enhancing my experience, making it easier to connect with people who have something valuable to share that I need to hear.</p>
<p>Renee</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Braden Kelley</title>
		<link>http://completeinnovator.com/2009/05/29/%e2%80%9cfollow-me-to-profit%e2%80%9d-or-business-strategies-for-a-twittering-world/#comment-109</link>
		<dc:creator><![CDATA[Braden Kelley]]></dc:creator>
		<pubDate>Fri, 29 May 2009 17:25:35 +0000</pubDate>
		<guid isPermaLink="false">http://completeinnovator.com/?p=432#comment-109</guid>
		<description><![CDATA[Thank you for the article Boris. It was Tweeterific!

I&#039;d like to focus on a couple of points you made:

1. Provide value to your community - This is key. If you want to be successful on Twitter you have to work at it and deliver value more often than not. Too many people on Twitter are busy running around trying to follow people in hopes that they will follow them back, and adding no real value. The extremely popular &quot;I&#039;ll follow you if you follow me&quot; follower building strategy is one that I wish would go away to die.

2. Getting subscribers to pay attention - What is the point of having lots of followers if they don&#039;t see your tweets or care about them. To get people to pay attention, you have to build your reputation for delivering value and you have to try to tweet when your followers are on Twitter so that they see your Tweets (no small feat finding those times).

What is my Twitter Strategy?

Well, I have chosen to avoid the &quot;I&#039;ll follow you if you follow me&quot; path because I would rather have 1,000 followers that actually listen to what I have to say because I deliver something of value than 10,000 followers who ignore me and only follow me because I follow them. I would argue that delivering value is the only sustainable strategy - and for me it works because I like to share information and help organizations and individuals improve themselves.

I would love to hear what other strategies people are following.

Braden (@innovate on Twitter)
http://twitter.com/innovate]]></description>
		<content:encoded><![CDATA[<p>Thank you for the article Boris. It was Tweeterific!</p>
<p>I&#8217;d like to focus on a couple of points you made:</p>
<p>1. Provide value to your community &#8211; This is key. If you want to be successful on Twitter you have to work at it and deliver value more often than not. Too many people on Twitter are busy running around trying to follow people in hopes that they will follow them back, and adding no real value. The extremely popular &#8220;I&#8217;ll follow you if you follow me&#8221; follower building strategy is one that I wish would go away to die.</p>
<p>2. Getting subscribers to pay attention &#8211; What is the point of having lots of followers if they don&#8217;t see your tweets or care about them. To get people to pay attention, you have to build your reputation for delivering value and you have to try to tweet when your followers are on Twitter so that they see your Tweets (no small feat finding those times).</p>
<p>What is my Twitter Strategy?</p>
<p>Well, I have chosen to avoid the &#8220;I&#8217;ll follow you if you follow me&#8221; path because I would rather have 1,000 followers that actually listen to what I have to say because I deliver something of value than 10,000 followers who ignore me and only follow me because I follow them. I would argue that delivering value is the only sustainable strategy &#8211; and for me it works because I like to share information and help organizations and individuals improve themselves.</p>
<p>I would love to hear what other strategies people are following.</p>
<p>Braden (@innovate on Twitter)<br />
<a href="http://twitter.com/innovate" rel="nofollow">http://twitter.com/innovate</a></p>
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